Social Media Marketing Trends in 2023
You don’t have to be a psychic to determine what social media marketing trends will be big in 2024. All that you require is data.
A clear picture of the coming year can be made when performance data and consumer preferences are put together. We’re not discussing which TikTok videos will go viral in a few months. We’re talking about what makes people act the way they do and how your brand fits into that.
If your company is one of the 60% that uses social data daily, you’re already halfway there.
Authenticity is crucial
In addition to video content, which has dominated social media marketing trends lists for the past few years, authenticity is gradually becoming the determining factor for success on social media platforms. In an era of over-edited photos and videos and consumer cynicism, authenticity, real-time posts, and relatable posts are more of a requirement than an expectation.
The hype of TikTok demonstrates the demand for filter-free content & authentic, relatable personalities and situations. This emerging shift is gradually replacing the traditional, carefully curated content found on Instagram.
Micro-influencers and their performance
Regarding content marketing, this trend will become even more significant in 2018. As the number of consumers who shop from home continues to rise, your branding strategy will be determined by partnerships with influencers to their audiences. Though influencer marketing is a useful tactic for social marketing, it can be expensive.
Due to the unexpected focus on social media marketing, the price has increased, and well-known influencers are demanding a high fee for brand promotion. Consequently, lesser firms are deprived of a substantial market share. Looking for small influencers in your specific niche may be preferable.
Due to their enormous followings, macro-influencers struggle to engage with their followers. Conversely, micro-influencers have fewer audiences but a greater engagement rate. Plus, they are less expensive to work with. Working with several minor influencers better suited to your target market can result in a greater investment return for your business.
Social commerce is increasing
Go where your consumers are, or establish a storefront there first. Facebook and Instagram intended precisely this. They were the initial ones to provide options for social commerce. With the gradual transition to online purchasing and the influx of new active users, they had the correct idea. If not already, you can be certain that the Instagram Storefront and Facebook Shop will become their platforms’ most popular functions.
Modern consumers are more knowledgeable than ever. They are conducting extensive research on your brand and offering. This method of commerce, therefore, has tremendous potential. Convenience is essential for prospective consumers. As 54% of consumers use social media to investigate products, this implies that info regarding you & your offering must be centralized. How your brand is portrayed, such as customer interaction and reviews, enables customers to make more informed decisions and purchase faster.
Conclusion
Big trends have small origins. Therefore, you should maintain your ear to the ground on social media and look for possibilities you can exploit.
However, be cautious not to stretch yourself too thin. Focus on a few social media developments you can work into your marketing strategy and do them well. Determine what functions for you & your company while keeping your audiences in mind.
